Mailchimp vs Brevo
Side-by-side feature comparison and pricing breakdown.
Pricing Model Brevo charges per email sent; Mailchimp per contact
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Unlimited Contacts Brevo free plan allows unlimited contacts
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Built-In CRM Brevo includes a CRM; Mailchimp does not
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SMS Marketing Brevo supports SMS campaigns; Mailchimp does not
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Email Template Builder Both have drag-and-drop email builders
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Marketing Automation Both offer automation workflows
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Transactional Email Brevo includes transactional email; Mailchimp charges extra
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Pricing
$13/mo
Free Freemium
Save 100% — Save ~$13/mo (Brevo free plan has unlimited contacts vs Mailchimp's 500 limit)
Verdict
Brevo charges per email sent instead of per contact, which is a fundamentally better model for large lists with moderate send frequency. Mailchimp has a richer template library, but Brevo's pricing is more predictable and fair.
Best for: Businesses with large contact lists but moderate email frequency who want predictable costs
Last updated: 2026-03-01