Google Analytics vs Umami
Side-by-side feature comparison and pricing breakdown.
Pageview & Event Tracking
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Real-Time Dashboard Umami's dashboard is cleaner and more intuitive
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Cookie-Free Tracking
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✓
Cohort & Segmentation Umami v3 added cohort and segmentation tools
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Link & Email Tracking Umami has unique Links and Pixels tracking features
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E-Commerce Tracking
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Self-Hosting
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Pricing
Free
Free Open Source
Verdict
Umami delivers clean, privacy-first web analytics with a modern UI that makes GA4 look overly complex. GA4 is more powerful for advanced analysis, but Umami is the better choice for teams who want simplicity and GDPR compliance.
Best for: Website owners who want simple, modern analytics with full privacy and no cookie consent hassles
Last updated: 2026-03-01